The Chrysanthemums free essay sample

The Chrysanthemums† written by John Steinbeck depicts the trials of one woman, Elisa Allen, attempting to gain power in a man’s world. Elisa tries to define the boundaries of her role in an extremely closed society. As the story progresses, Elisa has trouble extending her power outside the fence surrounding her garden. While she is inside the â€Å"wire fence that protected her flower garden from cattle and dogs and chickens† (Steinbeck, 1938) Which paragraph was the statement in? she is able to do as she would like to do. It is here also that she is able to gain power over everything. Her environment is portrayed as a tool for social repression, it is through nature in her garden where Elisa can gain and show this power. The fencing could also be interpreted as the imprisonment of Elisa. This type of imprisonment is meant to secure her talents and make sure that her womanly use of gardening skills stick strictly to the walls of her enclosure. We will write a custom essay sample on The Chrysanthemums or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The thesis will need to be reviewed. In the end Elisa learns she has only the weak feminine power, not the masculine power she tries so hard to achieve. Her only true desire is to overcome society’s norms and prove that women can be just as good as the men. Elisa’s physical appearance is very mannish but allows a small portion of feminine to peek through. I took her manly clothing, tools, etc. take etc. out. as her attempt at trying to overcome, or hiding, her sexual desires. The book defines her clothing as â€Å"a man’s black hat pulled low down over her eyes, clod-hopper shoes, a figured print dress almost completely covered by a big corduroy apron with four big pockets† (Steinbeck, 1938). Which paragraph was the statement in? A few signs that Elisa is living in a man’s world is the facts that the men were allowed to smoke cigarettes, work outside the home, and engage in business conversations. While the women had to stay home, cook, clean and tend to the children. Elisa attempted to overcome this obstacle and prove to the world she could be as good, if not better than any man. Throughout the story Elisa was only able to prove her strength while behind the fencing of her yard and inside her garden tending to her flowers. You could add more to conclution.

The Hypocrisy of A Nation essays

The Hypocrisy of A Nation essays We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness (The Declaration of Independence). The evident immorality within the institution of slavery and the necessity for its abolition are deeply interwoven into the history of America and are profoundly correlated to the orations of Frederick Douglass. In particular, Douglasss What to the Slave is the Fourth of July? speech can be evaluated in the context of a critique on American institutions with focus on the hypocrisy of those who abide by the sacred documents that embody the American society. Throughout his speech, Douglass reiterates his perception, Americans! Your republican politics, not less than your republican religion, are flagrantly inconsistent. You boast of your love of liberty, your superior civilization, and your pure Christianity, while the whole political power of the nation is solemnly pledged to support and perpetuate the enslavement of three million (1833). The statement proves to verify Douglasss belief in relation to the illogical nature of the Constitution, the Declaration of Independence, and the Holy Bible in the face of slavery. So, in context, Douglass speech is rhetorically effective and rises above the most sacred documents of American civilization. William Lloyd Garrison, author of The Liberator, a leading abolitionist, and one of the greatest influences on Frederick Douglass, states, I will be as harsh as the truth and as uncompromising as justice. On this very subject (slavery) I do not wish to think, or speak, or write with moderation (...) I am in earnest-I will not equivocate-I will not excuse-I will not retreat a single inch-and I WILL BE HEARD (Garrison 256). It is this strong and enduring attitude toward abolition that cap...

Degree essay assignment Example | Topics and Well Written Essays - 2000 words

Degree assignment - Essay Example ISO 9000 is not a product standard, it concerns processes. The efficient and effective management of processes affects whether or not everything has been done to ensure that the product satisfies the customers quality requirements. The term ISO 9000 refers to a set of quality management standards. The ISO 9000 standards, first published in 1987 revised in 1994 and republished in 2000, have been adopted by many organizations all over the world and apply to all types of organizations, large and small, and in many industries. The 2000 version, ISO 9000:2000, placed the concept of process management directly in the Standard, although the essential goal of the standard, of achieving management system effectiveness via process performance metrics, remained the same. It reduced the emphasis on having documented procedures if clear evidence could be presented to show that the process was working well. ISO  9000 currently includes three quality standards: ISO 9000:2000, ISO  9001:2000, and ISO  9004:2000.   ISO 9001:2000 presents requirements, while ISO 9000:2000 and ISO 9004:2000 present guidelines. The three standards ISO 9001, ISO 9002 and ISO 9003 have been integrated into the new ISO 9001:2000. The entire family of standards should be used in an integrated manner. It is suggested that, beginning with ISO 9000:2000, you adopt ISO 9001:2000 to achieve a first level of performance. The practices described in ISO 9004:2000 may then be implemented to make your quality management system increasingly effective in achieving your own business goals. (ISO, 2005) Hence when an organization claims to be "ISO 9000 compliant", it means they conform to ISO 9001:2000. ISO 9001:2000 is now the only standard in the ISO 9000 family against whose requirements a company’s quality system can be certified by an external agency. The standard classifies product into generic product categories: processed material, hardware, software and services required by the customer. The

M&S Lingerie ad 'Socially Irresponsible' Essay Example | Topics and Well Written Essays - 1000 words

M&S Lingerie ad 'Socially Irresponsible' - Essay Example The article compares this image to another recently banned image used by Lynx, for the same sexually suggestive reasons. The Advertising Standards Agency (ASA) is cited as beginning to take a tougher approach on these issues, backed by David Cameron in a bid to stop unregulated sexual imagery. This comes at a time when the Prime Minister himself is trying to uphold ‘family values’ and thus the advertisement industry is being required to comply with these new political ideas. This issue has wider implications because it involves the marketing industry as a whole as well as calling into question ethical theory and social responsibility for companies. Schlegelmilch & Oberseder (2010) have examined ethical trends in marketing (through the use of several types of marketing literature) and found the following: a generally increasing appreciation of ethical and moral issues in marketing (see figure 1), an increase in sexual imagery issues within ethical marketing, an increased understanding of the ethical needs associated with different religious and social groups, and an increased role for the internet in ethical marketing debates Figure 1 – The number of ethics related articles found in various marketing journals throughout recent decades; showing an increasing trend (Schlegelmilch & Oberseder, 2010) This general increase in scholarly articles about the ethics of marketing, as well as the evidence from the original article that the ASA is taking an increased interest in the reduction of available sexual imagery is interesting. Firstly, it suggests that there is an increased need for marketing companies to ensure that their images are socially appropriate without losing any of the impact factor needed to be effective. Secondly, it suggests that overly sexual imagery may not have the desired effect on the customer, and may have a ‘turn-off’ factor above a certain level. Finally, the evidence suggests that sexual imagery needs to be con fined to the appropriate avenues, rather than being used in outdoor advertisements like this Marks & Spencers advertisement. Interestingly, this was not the only article about the links between marketing and social effect to be published in Marketing Week recently. Another article describes the banned Final Destination poster involving disturbing imagery (see Figure 2) with a skull being shattered by steel rods (Johnson, 2011). Again, this image was for use in the public domain in outdoor locations, easily seen by children. The advertisement series was banned for being disturbing and showing horrific imagery where it was not appropriate. Again, this shows a growing concern about the type of advertising imagery available in the public domain and a need to show concern for who may be able to view this imagery. It also suggests that sexual imagery is not the only target for responsible marketing, and all types of image should be considered before release. Again, it must be noted that i mages need to fall within a small threshold of effectiveness and social responsibility (Sen & Bhattacharya, 2001). Research by Robin & Reidenbach (1987) suggests that many marketing directors believe that there should not be an issue between social responsibi

Fnancial Accounting Case Study Example | Topics and Well Written Essays - 4750 words

Fnancial Accounting - Case Study Example Our opinions, based on our audits, are presented below. In our opinion, the accompanying consolidated balance sheets and the related consolidated statements of income, of stockholders' equity and of cash flows present fairly, in all material respects, the financial position of Ford Motor Company and its subsidiaries at December 31, 2006 and December 31, 2005, and the results of their operations and their cash flows for each of the three years in the period ended December 31, 2006 in conformity with accounting principles generally accepted in the United States of America. These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on these financial statements based on our audits. We conducted our audits of these statements in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstate ment. ... We conducted our audits of these statements in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit of financial statements includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion. Our audit was conducted for the purpose of forming an opinion on the basic financial statements taken as a whole. The accompanying sector balance sheets and the related sector statements of income and of cash flows is presented for purposes of additional analysis and is not a required part of the basic financial statements. Such information has been subjected to the auditing procedures applied in the audit of the basic financial statements and, in our opinion, is fairly stated in all material respects in relation to the basic financial statements taken as a whole. As discussed in Note 27 to the consolidated financial statements, the Company changed the manner in which it accounts for conditional asset retirement obligations in 2005. As discussed in Notes 23, 12, and 10, respectively, the Company changed the manner in which it accounts for defined benefit pension and other postretirement plans, the timing of its annual goodwill and other intangible assets impairment testing, and its amortization method for special tools in 2006.Internal control over

Implementing Digital Marketing Strategies For Nissan Micra Marketing Essay

Implementing Digital Marketing Strategies For Nissan Micra Marketing Essay EXECUTIVE SUMMARY Phonethics Mobile Media develops digital and mobile content for promotion of products and services online. There are various tools and platforms aailablc to promote offerings over the internet. To name a few. Blogging Micro-site Online Games Flash Games Banners SEO (Search Engine Optimization) Videos Picture Galleries Social Media Marketing The project required using the concept of Social Media Optimization to execute the ongoing campaigns successfully ABOUT THE INDUSTRY Digital Marketing is the promoting of brands using all forms of digital advertising. This now includes Television, Radio, Internet, mobile and any other form of digital media. Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner. Whilst digital marketing does include many of the techniques and practices contained within the category of Internet Marketing, it extends beyond this by including other channels with which to reach people that do not require the use of The Internet. As a result of this non-reliance on the Internet, the field of digital marketing includes a whole host of elements such as mobile phones, sms/mms, display / banner ads and digital outdoor. Strategies for Digital Marketing There are two basic digital marketing strategies used by current and potential customers. These two types of digital marketing are called the Push and the Pull. Their methodology for providing information to customers works as follows: Pull digital marketing the customer seeks information about products and/or services by visiting the companys sources of information searching for the specific product or service information. They are basically requesting to view this specific content. These are typically located in websites, blogs, streaming audio and video sources. Customers have found related information on other websites or been directed to the companys sources by a referring website to find the information. Advantages: No restrictions on file size No opt-in requirements Low technology requirements for the company Disadvantages:- Marketing required Little tracking of visitors No personalization to keep the visitors coming back. Push digital marketing customers are provided information by receiving or viewing advertisements digitally, such as: SMS, RSS, cellphone calls, etc., as subscribers of the latest product and service information provided by the company. Advantages Faster delivery push technologies can deliver content immediately as it becomes available. Consistent delivery some push platforms have single content types, making it difficult for the user to block content by type. Better targeting since push technology usually justifies subscription, more specific marketing data may be collected during registration, which allows for better targeting and more personalization. Better data marketing data can be correlated to each request for content, allowing marketers to see information such as user name as well as demographic and psychographic data. Disadvantages Smaller audience push technology not implemented on common platforms generally need client and/or server software before content can be created, distributed, and/or viewed. Higher cost less popular platforms may have higher implementation costs. Lesser discoverability smaller audiences mean fewer views mean less visibility in search engines. SOCIAL MEDIA PLATFORMS On average each adult with a social networking page or profile has profiles on 1.6 sites, and 39% of adults have profiles on two or more sites.Half of all current adult social networkers say that they access their profiles at least every other day. Internet marketing, also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet. The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant responses and eliciting responses are the unique qualities of the medium. Internet marketing is sometimes considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Management of digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing. Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008, The New York Times working with comScore published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month. Facebook Facebook is a social networking website launched on February 4, 2004. The free-access website is privately owned and operated by Facebook, Inc. Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profile to notify friends about themselves. The websites name refers to the paper facebooks depicting members of a campus community that some US colleges and preparatory schools give to incoming students, faculty, and staff as a way to get to know other people on campus. Mark Zuckerberg founded Facebook while he was a student at Harvard University. Website membership was initially limited to Harvard students, but was expanded to other colleges in the Ivy League. It later expanded further to include any university student, then high school students, and, finally, to anyone aged 13 and over. The website currently has more than 120 million active users worldwide. Facebook has met with some controversy over the past few years. It has been blocked intermittently in several countries including Syria, Pakistan and Iran. It has also been banned at many places of work to increase productivity. Privacy has also been an issue, and it has been compromised several times. Community mindset: connect Primary demographic: 25 to 45 Ideal fit for: entertainment, lifestyle brands, and non-profits Biggest opportunity: using ads to build fans Biggest challenge: few appreciate Facebook advertising Metrics: fans, comments, likes, wall posts Helpful tools: Lexicon, ad interface, applications, analytics, connect, etc. Orkut Orkut is a social networking website that is owned and operated by Google Inc. The service is designed to help users meet new friends and maintain existing relationships. The website is named after its creator, Google employee Orkut Bà ¼yà ¼kkà ¶kten. Although Orkut is less popular in the United States than competitors Facebook and MySpace, it is one of the most visited websites in India and Brazil. In fact, as of December 2009, 51.09% of Orkuts users are from Brazil, followed by India with 20.02% and United States with 17.28%. Originally hosted in California, in August 2008 Google announced that Orkut would be fully managed and operated in Brazil, by Google Brazil, in the city of Belo Horizonte. This was decided due to the large Brazilian user base and growth of legal issues. As of July 2010, Alexa traffic ranked Orkut 65th in the world; the website currently has more than 100 million active users worldwide. Anyone of age above 13 years can join orkut. Community mindset: connect Primary demographic: 15 to 25 Ideal fit for: entertainment, lifestyle brands, and non-profits Biggest opportunity: Community building Biggest challenges: noisy; losing market share quickly Metrics: friends, favorites, groups, impressions Helpful tools: Open Platform, Orkut Promote LinkedIn LinkedIn is a business-oriented social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of 21 June 2010, LinkedIn had more than 70 million registered users, spanning more than 200 countries and territories worldwide. The site is available in English, French, German, Italian, Portuguese and Spanish. Membership The membership grows by a new member approximately every second. About half of the members are in the United States and 11 million are from Europe. With 3 million users, India is the fastest-growing country as of 2009. The Netherlands has the highest adoption rate per capita outside the US at 30%. Community mindset: connect Primary demographic: 35 to 55 Ideal fit for: service providers, industry associations Biggest opportunity: creating thought leadership via QA and Groups Biggest challenge: time commitment Metrics: profile connections, best answers, group members, discussions Helpful tools: Applications, Salesforce plug-in Twitter Twitter is a social networking and microblogging service that enables its users to send and read other user messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the authors profile page. Tweets are publicly visible by default, however senders can restrict message delivery to their friends list. Users may subscribe to other author tweets-this is known as following and subscribers are known as followers. As of late 2009, users can follow lists of authors instead of following individual authors.[5][6] All users can send and receive tweets via the Twitter website, compatible external applications (such as, for smartphones), or by Short Message Service (SMS) available in certain countries.[7] While the service is free, accessing it through SMS may incur phone service provider fees. Since its creation in 2006 by Jack Dorsey, Twitter has gained notability and popularity worldwide and currently has more than 100 million users worldwide. It is sometimes des cribed as the SMS of the Internet The use of Twitters application programming interface (API) for sending and receiving SMS from other applications often dominates the direct use of Twitter. Community mindset: create (micro blogging) Primary demographic: 35 to 45 Ideal fit for: service industry Biggest opportunity: customer service, consumer insight, sales and marketing Biggest challenges: noisy; reliability issues; platform limitations Metrics: followers, @ replies, retweets, direct messages, custom hashtags Helpful tools: BingTweets, TweetBeep, TweetDeck, HootSuite, CoTweet, Mr. Tweet, Twitalyzer, blog plug-ins YouTube YouTube is a video-sharing website on which users can upload, share, and view videos. Three former PayPal employees created YouTube in February 2005. In November 2006, YouTube, LLC was bought by Google Inc. for $1.65 billion, and is now operated as a subsidiary of Google. The company is based in San Bruno, California, and uses Adobe Flash Video technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos. Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS, BBC, VEVO and other organizations offer some of their material via the site, as part of the YouTube partnership program. Unregistered users can watch the videos, while registered users are permitted to upload an unlimited number of videos. Videos that are considered to contain potentially offensive content are available only to registered users 18 and older. Community mindset: vote Primary demographic: 25 to 45 Ideal fit for: big brands and entertainment Biggest opportunity: creating viral content (e.g., United Breaks Guitars) Biggest challenges: noise; conversions Metrics: views, comments, subscribers, ratings Helpful tools: TubeMogul, YouTube Insight ABOUT PHONETHICS Phonethics Mobile Media was setup in Feb. 2006. It is essentially a Digital marketing and online promotion firm. The mission of the company- To create character-led Original Content Content Format: Short form Video, Animation Audio(15 sec 30 min) For commercial distribution on the wireless and emerging media. The company has its genesis in a 9 year old Advertising and computer film production company, Ethics. Phonethics was founded by Saurabh Gupta along with an angel investor. The company is mentored by Prof. Deepak Jain (Dean- Kellogg College) and enjoys creative support and involvement from actor, Rahul Bose. The company has two divisions: IP products Division: Creating Character led content Services division: Executing advertising corporate assignments Phonethics specializes in creation of Short From content for the Web and Mobile platforms. Content creation abilities: Identifying and conceptualization- Scripting and Storyboard Video creation Shoot, Edit and produce video products Animation 2D and 3D Audio Music and Sound Design Currently Phonethics has a library of 8 characters with fully evolved storylines. Each character is representative of a particular vertical of content. The base content for all forms of media is Video, Animation pieces with affiliate products in the form of Ringtones, Wallpapers, etc. PROJECT DETAILS Overview Campaigns Worked On: Take Care Take Charge ( An initiative by Garnier Times of India) Nissan Micra Responsibilities At Phonethics, I was absorbed as an employee and put on to the Business Development team as a team leader. The first month was clogged with sales and promotional work, where I was expected to understand their clients and working style. Combined with constant mentoring and on-the-job training, I got the opportunity to add value to myself as well as the organization. Working on two different brands catering to diverse target audiences threw light on the dynamics of the Indian Markets. In order to successfully and effectively carry out the promotional work it was necessary to understand the needs of the respective clients and cater to them. TAKE CARE TAKE CHARGE Project Overview Take Care Take Charge was promoted by Garnier and Times of India. It was a 45 day campaign built around the topic of paper recycling.  Beginning from April 22, Over the next 45 days, this campaign helped to build a greenhouse of ideas to help build a greener planet. For every idea received, Garnier and the Times of India bought 10 kilograms of used paper. And on June 5 World Environment Day the campaign culminated with an entirely recycled special edition of the Times of India. Many Sustainable solutions to environmental issues under the following broad themes: transport and vehicular pollution; heritage and cultural conservation; and biodiversity and greening were generated. All the ideas were shared on www.takecaretakecharge.in Ideas was judged on robustness, scalability, ease of implementation and cost. Ten ideas per city was finalized by the Centre of Environment Education. The shortlisted ideas was not only published in the Times of India, but also was recommended to the government for implementation. Project Objective Times of India approached Phonethics with a main objective of creating a buzz about the campaign and invite green ideas from the users across the 6 cities using TOI network as a platform. Promotional Strategies Adopted Website development Banner advertisement Search Engine Marketing (SEM), Social Media Optimization (SMO), Social Media Management (SMM) SMS Bursts Facebook Ads Project Execution Design Development of Website on the Green Theme Banner advertisements featured in TOI and allied websites. Social Media Engagement in popular social networking sites such as Facebook, Orkut and Twitter. Due to SMO, Traffic to TCTC website increased, Generating Leads The Campaign was also optimized in the Mobile world with users being able to send in their ideas using their cellphone which were featured as Daily Contributions in the website Mailer was sent to each lead asking for a proper description of the idea in the defined format. Every week , Of the ideas submitted from 6 cities , 10 of them where published as Featured Ideas the in website At end of the campaign, 60 Best Ideas from the 6 cities were published Vital Stats Impressions: 545, 29,895 Clicks: 47,565 Ideas Registered: 5000+ Page Views: 126,789 SCREENSHOTS City Specific Idea Count was displayed on the Map of India Users could send in their ideas through their mobile which is published as a daily contribution NISSAN MICRA Project Overview The All new fourth generation Nissan Micra was unveiled at the 2010 Geneva Motor Show. Nissan India was planning to launch the small car named Micra in India on 15th July 2010 and its success would play a very crucial and key role in plans of Nissan for Indian Market. New Nissan Micra would be an excellent combination of newer generation cutting edge technology, exceptional design and advanced features. Developed and built on Nissans all-new V-platform, the new Nissan Micra was designed and tested in Japan to be built in at least four overseas locations, and fine-tuned to meet the differing tastes and needs of customers in 160 countries worldwide. The main threat being faced by Nissan in India was the low brand awareness in the minds of Indians. Nissan had to tap into the small car segment that was already wrought with fierce competition. Nissan approached Phonethics Mobile Media to handle the entire digital campaign for Micra. They were concerned about getting maximum number of bookings through the 11 dealers spread across India. Project Objective(s) Create a microsite for lead generation Display banner ads on popular websites where the intended small car buying audience visits Create and maintain a fan page on the popular social networking website FACEBOOK to facilitate direct interaction with the intended target audience Run an ad campaign on Facebook Reach and interact with the prospective buyers through social media websites Promotional Strategies Adopted Do the initial research and check where competitors and other small car makers display banner ads Send greetings to individuals who have shown interest and signed up at the microsite. Create promotional messages for the activity keeping in mind the appropriate forum/community Tracking codes were implemented for independent community managers for tracking and filtering clicks and to generate accurate report of clicks. Update the microsite with the updates of the company. Project Execution The work started off by creating a microsite for generating leads and capturing interest. A FACEBOOK fan page was made and latest updates about Nissan Micra were regularly posted. Customer queries were also managed mainly dealing with the car price, availability and technical specifications. Community managers were assigned the work of posting details about the car on relevant communities and groups. The FACEBOOK fan page generated close to 2000 fans in a short span of a month. FACEBOOK fan page was integral in engaging the audience and generating brand awareness amongst the younger internet savvy crowd. Around 1000 bookings were generated even before the TV ads had started playing. Vital Stats *** Till 17th June10 Impressions: 95,88,621 Clicks: 54,447 Leads Generated: 5861 Page Views: 153,491 SCREEN SHOTS A banner ad on display at a popular website Measuring Performance The three most common ways in which online advertising is purchased are CPM, CPC and CPA CPM (Cost per Mille), also called Cost per Impression (CPI), is where advertisers pay for exposure of their message to a specific audience. Per mille means per thousand impressions or loads of an advertisement. However, some impressions may not be counted, such as a reload or internal user action. The M in the acronym is the Roman numeral for one thousand. CPV (Cost per Visitor) or (Cost per View in the case of Pop Ups and Unders) is where advertisers pay for the delivery of a Targeted Visitor to the advertisers website. CPC (Cost Per Click) is also known as Pay per click (PPC).Advertisers pay each time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows advertising specialists to refine searches and gain information about their market. Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words hat direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website. CPC differs from CPV in that each click is paid for regardless of whether the use makes it to the target site. CPA (Cost per Action) or (Cost per Acquisition) advertising is performance based and is common in the affiliate marketing sector of the business. In this payment scheme , the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up. This is the best type of rate to pay for banner advertisements and the worst type of rate to charge. Similarly. CPL (Cost per Lead)advertising is identical to CPA advertising and is based on the user completing a form, registering for a newsletter or some other action that the merchant feels will lead to a sale, Also common, CPO (Cost per Order) advertising is based on each time an order is transacted. Cost per conversion Describes the cost of acquiring a customer typically calculated by dividing the total cost of an ad campaign by the number of conversions. The Definition: Conversion varies depending on the situation: it is sometimes considered to be a lead, a sale or a purchase. CPE (Cost per Engagement) is a form of Cost Per Action pricing first introduced in March 2008.Differing from cost per impression or cost per click models, a CPE model means advertising impressions are free and advertisers pay only when a user engages with their specific ad unit. Engagement is defined as a user interacting with an ad in any number of ways. @ Phonethics The success of any running campaign can be measured and reviewed using the Google analytics tool. This tool gives a complete break up of where the traffic has originated. The tool gives details about the website from which traffic was generated the search keywords used to to reach the landing page etc. Any campaign can be reviewed on the following parameters Number of clicks received: Campaign-wise, as on any date (beginning from te 1st day of the campaign) Graphical representation of the websites through which traffic is being directed to th desired Landing page Regional graph providing details of where the clicks are coming from Number of Clicks, banner ad location wise, which can measure the effectiveness of a particular banner ad.

Free Yellow Wallpaper Essays - Schizophrenia in The Yellow Wallpaper :: The Yellow Wallpaper Essays

Schizophrenia in The Yellow Wallpaper  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Throughout history people have always seemed to follow what notions that were considered "cool". Though I doubt that "cool" was the word used to describe these notions they were still there in some form or another. One of the greatest farces ever committed in the name of these popular perceptions was medicine. At that time, medicine that was on the cutting edge seem to have always involved some sort of noxious chemical or a typically atrocious diet. Not to mention the fact that ninety-nine percent of the doctors were men. Women's notions were immediately discounted on the bases of the preconception that women were not meant for such enlightened thoughts. No, men really knew what was best and women were meant to stand by what their husbands' said. This brings one particular husband to mind and how he was responsible for his wife going completely and utterly insane. His name is John and he is the husband to a woman who was diagnosed with a temporary nervous depression, meaning a slight hysterical tendency. Through John's interference he turned what was considered a minor case of a chemical imbalance into to full blown schizophrenia. During the turn of the century, which is when this story took place, what scientists knew of the human mind wouldn't fill the inside of a matchbook. This was for certain the case when it was a woman who was the patient. If there was any deviation in the accepted behavior of a woman as deemed by society, the woman was considered hysterical. When dealing with these patients, instead of seriously considering the consequences of their actions, they went along with obscenely stupid notions on how to deal with problems of the mind. The conventional course of action to take in the narrator's case was the one of nothing. I mean literally, nothing. For the narrator was considered hysterical and slightly depressed and there was only one course of action for such symptoms. That was one of complete rest. In those days the rest cure was very popular. It involved being set apart from anything that might have even the remotest possibility of stress in it. The main character of The Yellow Wallpaper was indeed set apart from all activity as directed by her husband. John dutifully followed the set path, not questioning any of the accepted methods.

English Short Story on Belonging

It was Raoul, and I wished for him to go away. He knocked again then stuck his head around the door. ‘How are you? ’ he asked with concern. Anger overcame me. ‘For god’s sakes, they can’t send me away because of a headache. But if you think I look suspicious why don’t you report me yourself, after all, you become their lackey more and more each day,’ I retorted, staring him down. He paled, ‘Keep your voice down, people outside might hear’, he shut the door behind him and stepped in the room. I tried to force myself to be calm. What is it that you want? ’ I asked him coldly. I knew I was over reacting but I didn’t care, he was the only one who I could take my anger out on, though by looking at his darkening expression I could see it was becoming increasingly dangerous to do so. I had a habit of pushing the people who tried to get close to me away. It started out as an accident but now I just generally didnâ€⠄¢t want to talk to people, I avoided them as much as possible. ‘Maybe you don’t care about being taken but I do, caution is the only thing that has kept us safe thus far. No thanks to you,’ he added. ‘A headache is nothing, but you know how little things are blown out of proportion. It is a short step from a whisper of gossip to being sent to the government’s so called â€Å"refuge†. ’ ‘You have been made a supervisor’, I said flatly and now his face flushed. A look of pride mixed with shame passed across his face. ‘How could you’, I asked, hurt. I know that we had never been close since being taken but he was still my brother, but for some reason I couldn’t bring myself to tell him that I did love him in my own way. He must have assumed that I wanted nothing to do with him. He raised his fist and shook it in my face, ‘you will not ruin this for me, you may be my sister but it is my obligation to this facility to denounce you. ’ ‘You wouldn’t dare denounce me. ’ I said. ‘Your own fate would be ruined if it was known that you had a psycho as your sister, they would drag you to the â€Å"refuge† along with me. So don’t pretend you care for me. ’ A look of hate passed over his face before he turned and headed out of my room. When he had gone I was still filled with tension. We used to be so close when we were younger, a dutiful son and I the wandering daughter, loved dearly by our parents. But that was all destroyed when the government took my mother to the â€Å"refuge† and my father had followed to rescue her but he never came home. Then a week after my parents disappeared, a man in a suit came, looking all important with his hat and briefcase. My brother only opened the front door to let him in because he had information regarding our parents. He told us that they were taken by the government for resisting the system and that we would never see them again. And that my brother and I were to be taken to a government institution for orphans like us. I was only 8 years old at the time. Raoul was 12. This was of course where we were now, having no choice but to accompany the staunch looking businessman in his stiff dark suit. Inside the facility was a school and factory. We orphans were made to mass produce objects the government needed. My mother was accused of, by one of her close friends, being a person with special abilities, much like a witch. However, they were mental abilities which gave her the power to read thoughts and emotions. But I, unknown to anyone but my brother, had inherited her abilities and more. I could Put thoughts into the minds of others and make them act on it, as well as being able to read thoughts and emotions. These abilities only came to me recently, exactly after I turned 16 three months ago and soon I was to be tested again by the probing machines, which tested any for any possible signs these abilities manifesting. I had recently been suffering from major headaches, rendering me senseless and immobile, and it was these that were causing me to be under suspicion. In this institute, it was dangerous to be seen talking to others because close friendships were not allowed. Though it wasn’t hard for me to avoid making friends, I stayed clear of making friends, preferring not to open myself up to another but rather keeping everything bottled up inside. Pretty soon after I arrived here, the others learned that I wanted nothing to do with anyone so I was left to myself. I once heard a girl comment on my lack of social skills, the other girl she spoke to just said that it was thought I suffered from severe depression. A simple hello could be considered as forming an alliance between the children that might lead to future trouble. In this place, suspicion was like a physical plague. Not that I had any trouble avoiding talking to others; I avoided it as much as possible, never being able to enjoy interacting like normal people, unable to communicate my feelings and desires through physical touch or talk. I asked an instructor why we were here once and he told me simply that we orphans didn’t belong with normal people because of who and what our amilies had been. And that if we were to leave the institute, society would shun us or pretend that we did not exist. I looked back to the times when I was living at home, I had a few friends, not many due to my shyness, but we did everything together, wandered the village, roamed the areas and playing games every chance we could. Thinking about them now, they probably wouldn’t remember me and if I were to show up one day in my old home, they pr obably wouldn’t greet me warmly or at all. Most likely I would be avoided like a bad smell. That fact alone is one of the reasons I dislike making friends, alienating myself from them because I’m scared of being hurt. The instructors thought my headaches were a result of working with dangerous substances, and when I cried out in the night in pain, they heard about it from the whisperers, those of us orphans who told the instructors about anything suspicious to give them a good name. They had been asking me suspicious questions and I new it was only a matter of time before they linked the headaches to my mental abilities as these were known symptoms. And now I had to worry about my brother dragging me along to these instructors himself! I knew it wouldn’t be long before I was discovered and sent away to the â€Å"refuge†, another government facility specifically designed to house people like me. But everyone knew that the name is hollow, that there is no refuge but existing in its place is an experimental research jailhouse for the abnormal people like me. The government wanted to figure us out and use us to their own advantage. Not for the first time did I feel cold and alone, knowing there was no one who I could confide my worries or fears too, no one who could comfort me or give me support, no one that could understand me. I just wanted to belong to someone or something. Resigned to my fate, slowly, remembering better days in my parents loving arms, I silently cried myself into sleep. I woke up to my bedcovers being roughly pulled off. As far as I could tell from the darkness, it was well before 6am when I had to wake up and get ready for the day. Someone turned on the light and I was blinded by its sudden brightness. My eyes adjusted to the light as I blinked away sleep. Two instructors and my brother were standing next to my bed. ‘Get up, you are to be taken to the testing room,’ said the instructor closest to the door. I looked at my brother questioningly but he wouldn’t meet my eye. I wasn’t scared like I thought I would be as I walked barefoot down the cold bare corridor, I felt numb, like all my senses and emotions were shut away into a box inside my mind. I tried to sense thoughts or feelings of the three accompanying me but I only received a similar numbness as to what I was experiencing. It was as if they had done this kind of thing so many times that they were immune to any thoughts about it. We stopped in front of the door leading to the room, I had been in this room a number of times, like all the other orphans in the vicinity, and it was unchanged from my previous visits. The bright harshly lit white-walled room consisted of a plain synthetic chair with a small square table holding a computer. I was lead through a glass door to the right of the desk, into another section that contained the CT scanner machine. The CT scanner was what would scan my brain looking for abnormally functioning brainwaves. The supervisor roughly grabbed my arm, painfully strapping it. After which he injected a large syringe filled with purple die into my protruding vein. Although painless, the intensity of this experience made me feel rather light-headed. I wished there was someone who cared enough about me to save me, or to give me a reason to resist and attempt escape. But there was no one. They put a tight brace upon my head to prevent any movement of the head, which would disrupt the scanning process. Then earmuffs were placed over the brace and onto my ears to drown out the intensely loud buzzing of the machine in action. I felt like I was in a kind of trance as they lead me to the machine, there was complete silence throughout the whole process. The last time a word had been uttered was back in my bed-chamber. Oh how I longed to be back in my small, hard bed, and for what was happening to be nothing more than just another nightmare.

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