Perceptions of Social Media Integration †Free Samples to Students

Question: Discuss about the Perceptions of Social Media Integration. Answer: Introduction: The selected organization is Art of the Table. This small restaurant is situated Seattle, Washington. The restaurant was established in the 2007 and since then the organization is serving great food and services to the customers. The organization has various foods to serve customers. The quality of service and food of Art of the Table is very good. The menu of the restaurant is created by Chef Dustin Ronspies. The restaurant serves full range of local and seasonal produce to the customers. The restaurant put the value of local farmers in a very high place. One of the biggest strength of the restaurant has been the collaboration with the local customers. The staff of Art of the Table restaurant makes everything that are served to customers from scratch. The long and healthy collaboration of the organization with the local farmers has allowed the restaurant gain competitive advantage in gaining raw materials. The prime positive impact of collaboration has been the production and consum ption of the required ingredients from local farmers. The restaurant offers chefs tasting menus and la carte to the customers every night. The restaurant recommends the customers their tasting menu to get the best experience of what Art of the Table do. The organization staff believes that enjoyment of menu have to be decadent and fun. The conviction of the restaurant is reflected through their food and services. The organization has been serving their customers for a decade now and the customers have always enjoyed their menu. The restaurant has been encouraging the customers for setting their phones and worries aside and enjoy the meal they serve in an old fashioned manner. The ambience of the restaurant is so good that the customers always come out from their busy life and enjoy the stay at Art of the Table. The restaurant has always put their customer requirements and convenience at the top of the business requirement list. The staff always try their best to offer their best each night. The organization has a website that is designed with the purpose of promoting their business. The site consist of all the relevant information about the restaurant. The website has the list of the drinks and the foods that the restaurant offers to their customers. The location and contact information of the restaurant is also present in the site. Social media integration has been done properly (Art of the Table 2018). System Analysis: Input and Output of Business: The main input of the system is the customer information and review. The organization put utmost importance of the user feedback. As per the user requirements, the restaurant makes various changes in their menus and services. The first input would be the information of the customer. The first name, second name, address, contact number, email, social security number, profession and various others information will be taken as the customer data. The customer can provide feedback about the services and food they have consumed. These feedbacks will be the first in the priority. The next input is the farms information. The partner firms will be providing all their details. The raw materials that are collected from the firms are also input of the business. The output is the results of processing the data taken as the input. The main output is the information that are derived from analyzing the user feedback data. Taken as an example, the feedback is that user wants more chicken in the burger. The output will be that putting 50 gm more chicken in the burger will make customer happy and will be the budget of the restaurant. Another output is the required raw materials form the firm for particular seasons. Main Components of Business System: The components of the business system are computers, database, website, internal networking and many more. The staff in the restaurant will be accepting orders through the site or manually by the customers. All the customer details, order details and other business related data will saved within the system database. The database is the magnetic tape. The computers will be connected to the main system and server. The website will also be connected to the system. There will be various security concerns inputted into the system. The networking will be done to connect various computers with the system server and database. Main business processes: The main business process is order acceptance and delivery. The responsible restaurant staff will be accepting orders. These orders will be stored into the database. Each of the orders will stored against each customer. The waiter will inform the chef about the orders. The chef will cook the food and the waiter deliver the food to the customer. The waiter also deliver the drinks to the customers at their demands. The customers then make payment against their orders. Elements of environment: The elements of the business environment plans and polices of Art of the Table restaurant, financial resources, organization image, staff management and customer management. Feedback loops: The major feedback loop is the customer base. The increase in the base of the customer will result in the increase of raw materials consumption. Another feedback loop is the increase in revenue due to increase in business. Analysing the quality of the information you found on the website: The section is mainly focused on the information that have been presented within the site. The organizations website has various pages that successfully display various information so that customer can gather required information to understand the restaurant services. In the following section the presence of information as per pages has been discussed. Home Page: Within this page small description of the restaurant is present at the middle of the page. The location of the restaurant as well as the contact information are also available. The page provides information on the opening and closing time of the restaurant. The social media integration shows that the organization has pages in Facebook, Twitter and Instagram. The menu in the header section within the site is able to provide an idea of what the restaurant serves. Food: In the food page, the two images of food has been used to attract the customer attraction. Through seeing the image the user can easily understand what quality of food is served at Art of the Table. The section About Our Food holds the information of what restaurant thinks about their foods. The name of Chef can be seen in various pages which makes the customer reliable. A quote of the chef Dustin is used in this section to convey what the restaurant believes. In the tasting menu the name of the foods, description and price has been provided. The description of the three kinds of tatting menu allows the customer to realize the types of menus are served. The name of the farms that collaborate with the restaurant are also present in the page. Drinks: This page shares the information like name of the bar, Under the Table, and what kinds of drinks are served in the bar. Analysing the social media website: Art of the Table restaurant has social media integration in Facebook, Instagram and Twitter. The main reason of integrating the social media into the business is increasing the brand recognition. The users of Facebook, Instagram and Twitter will be frequently seeing updates from Art of the Restaurant. This way the brand will be a familiar name among the customers. Improving the rand loyalty is another cause of using social media integration. Through various distinct methods, the social mead marketing will allow Art of the Table a higher conversion rate. The customer service team of the organization works closely with the marketing team through the social media integration. The complements and negative reviews in the social media pages allow the marketing team to collaborate with the customer relationship management team and create new strategies. Moreover, the organization make amendments in the strategies so that customer loyalty can be achieved in a higher rate. The Twitter is the best social media in terms of collecting the thoughts and innovative suggestions from the customers. On the other hand, the restaurant collects the thoughts of the customers about Art of the Table through Facebook in a better way. The organization must select strategies over the tools. Art of the Restaurant has an existing marketing goal. The organization management must carry out an evaluation of the marketing strategies and drive social media activities. The organization can make a Facebook page through which the customers can order food directly from social media site without accessing the website or physically at the restaurant. Like traditional media campaigns, social media is often used to generate brand, product, or company awareness. If awareness is the goal, marketers must have a clear understanding of what happens next in the companys marketing strategy to convert awareness into purchase intent. Bibliography: Allweyer, T., 2016. 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